Leadership
Todd Martin
Principal
Considered a “thought leader” by the corporations he has
supported, Todd has been identified as an expert in positioning
an organization’s value proposition by creating networks of
advocates.
Todd has nine years of corporate media experience in
leadership roles with IBM, Lockheed Martin and Time Warner.
He specializes in media relations, crisis communication, public
policy, brand management and the use of new media in corporate
communication.
Prior to joining the communication team in Lockheed Martin’s
Electronic Systems business area, Todd managed media relations
for IBM’s Global Human Resources organization. While at
IBM, Todd also supported the Technology and Intellectual
Property function and was responsible for several major
initiatives and product announcements. Key among these
activities was his strategic leadership of IBM’s initiatives
surrounding Intellectual Property, open standards adoption and
collaborative innovation.
Todd’s extensive experience includes managing crisis
communication issues including: litigation, workforce
reductions, operational divestitures and environmental affairs.
In public policy, he has developed and maintained relationships
with state and federal officials on behalf of the companies he’s
represented. Todd’s previous experience also includes
product launches, commercial video production, developing
marketing collateral, internal communications and community
relations.
Shelby Cohen
Account Executive
Bringing creativity and detailed writing and collateral
development to the table, Shelby is considered an expert in
internal and web communication as well as event management.
Shelby has more than eight years of corporate communication
experience with Lockheed Martin, specializing in employee
communication and community relations. Prior to joining
Lockheed Martin, Shelby served as the Sackets Harbor Chamber of
Commerce Marketing Director in the historic village of Sackets
Harbor, NY. Her proven record of effective written
communication will help deliver the message you want your
customers to receive.
Shelby holds a bachelors degree in Communication from Geneseo
State University, with a minor in Public Relations. Her
previous experience also includes crisis communication,
marketing collateral, media relations and video production.
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